Backcountry: Rob Krar's Ride & Run
This project with Backcountry featured the formidable Rob Krar’s double at Leadville: a top finish at the 100-mile mountain bike followed by a victory at the the 100-mile ultramarathon the following weekend. I wrote the copy for a multi-asset campaign, including email, landing-page, and social-media copy.
This included an interview with Krar, a two-time Western States Endurance Run champion, about his return from a debilitating injury, experiences at Leadville, and hydration tips. Check out the conversation and some of the social copy: