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Hi, I'm Sam Robinson, a writer and content designer.

Celebrating 25 Years of GU Innovation

Celebrating 25 Years of GU Innovation

I was fortunate to work with GU Energy Labs on their 25th-anniversary celebration.  Along with rolling out a new energy gel flavor, GU published a timeline of the company's notable achievements in product development, athletic accomplishments, and operational excellence. 

I delved into GU's company archive to find interesting moments from the company's history and provide some copy for the company timeline.  Check it out at GU Energy Labs.

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GU Pioneers:  Ann Trason

GU Pioneers: Ann Trason

Nutrition Tips for Fast Packing

Nutrition Tips for Fast Packing