GU Pioneers: The Hardrock Roots of Roctane
Part of the 2018 25-anniversary campaign for GU Energy Labs in Berkeley, CA, this blog post featured the origins and personalities behind the Hardrock Hundred Mile Endurance Run, the inspiration behind GU Energy Labs' "Roctane" energy formula.
Featuring interviews with race directors and organizers, the post focused on the unique nutritional demands that long-distance events like Hardrock place upon runners and how the Roctane line was formulated to address those needs.
